E-Commerce is typically identified as Electronic Advertising and marketing or E-marketing and advertising. It is a technique of buying and promoting things via electronic media, here, electronic media is referred to Web and other electronic media. Most current survey reports show that the use of electronic trading is constantly developing day soon after day. Thousands of internet portals and applications have been hosted because last two decades.

Records of late 70s shows that the use of electronic media was essentially employed for particular purpose only such as electronic fund transfer, electronic information interchange. Later on its application usage took a diverse turn when credit card and automated teller came in the market. Maximum users and usage of this type of technique had been reported from United States and United Kingdom in early eighties. Now the craze of online buying is gaining speedy reputation amongst the youths worldwide. Following the invention of planet wide web by Tim berners lee in 1990 the use of electronic marketing spread like a wild fire about the planet.Considering the fact that,then individuals began applying the word e-commerce for a method that electronic media for trading.

A variety of e-commerce hosting providers had been emerged for providing e-business enterprise in which the firm delivers other businesses whatever they need to sale, purchase and auction their products and solutions on the World Wide Internet, which includes several facilities like internet hosting and third party services.

Sorts:-

Following are the broadly utilised terms with reference to electronic marketing and advertising.

1. Organization to organization, which is known as B2B.
two. Organization to client, which is recognized as B2C.
three. Consumer to organization, which is identified as C2B and ultimately,
4. Client to buyer, which is identified as C2C.

B2B:- l Trading partners are the active participants in this variety of company program. The byproduct or finished item or parts are becoming applied by other business enterprise organizations. Right here 1 organization companies some items and purchase some components and again resell them to other enterprise organization. This procedure of advertising and marketing is evolving speedily. This form of advertising is commonly identified as Industrial advertising and marketing.

B2C:- Small business organization and consumers are the active players in this form of advertising. A customer is a purchaser of items that are not organization connected. The finished products are straight becoming sold to the customers globe wide by means of electronic media especially through Globe Wide Net applications and portals. B2C items include goods and solutions such as vehicle, bike, repairs and booking systems. We can think about all commercial web sites such as eBay as its instance.

C2C:- It refers to customer to consumer promoting. Right here prospects are the active participants. Auction web site where buyers bids value is an example of C2C marketing and advertising method. This promoting technique also relies on electronic media.

C2B:- Right here shoppers rely on the item and service provided by the business enterprise organization. Keith Appleby Eugene Oregon is an instance of consumer to business enterprise promoting method.

Application in Business:-

Purchasing and selling items and services has turn out to be a trend in this globalize planet.

Net has develop into a important component of interaction among organization organization, its suppliers and customers. Acquiring and promoting goods and service on online is expanding swiftly. In this changing environment, in order to compete 1 desires to have a great command of e-marketing and advertising approach. Darwin theory of survival of fittest can be applied to monitor the small business overall performance due to the fact only the organization who can adopt most up-to-date technologies and expand their organization wider can survive in this competing era.