The National Hockey League struck marketing gold when it held its very first Wintertime Basic in 2008. The yearly outdoor recreation performed on New Year’s Working day has grow to be the have to-look at celebration of the year, earning praise from both die-tough and informal hockey enthusiasts alike.
This year, the NHL and NBC, the tv broadcaster for the game, are using an further stage to encourage the game. The two just lately introduced a partnership to combine the game’s broadcast with a social media campaign, in a shift that could reward each companies.
“We’re running the social and broadcast integration to examination the usefulness and analyze the information,” Michael DiLorenzo, senior director of social media marketing and advertising and strategy at the NHL. “It must develop our Fb Enthusiast base, since folks should ‘like’ the website page to enjoy. It also will build a window into the celebration for those who may possibly not be in entrance of the tv.”
The idea is to get even more enthusiasts tuned in and engaged with the match, according to the social media consulting company that is working the campaign.
Many “view and win” contests will be highlighted prominently on each NBC and the NHL’s Fb and Twitter internet pages. Contestants that are followers of possibly on Fb or Twitter followers will have a likelihood to acquire possibly a Honda CR-Z auto, or journeys for four to each Common Orlando Studios and the forthcoming 2011 NHL All-Star Recreation.
Both the NHL and NBC aren’t new to this sort of social media strategies, but this is the 1st time they have collaborated on a single.
Starting December 23, NBC will begin getting image submissions from fans of its Facebook web page. Many of the photos will be picked to air throughout the game. The network will also advertise the social media marketing campaign during the working day top up to the recreation, these kinds of as for the duration of the Rose Bowl higher education football game.
The NHL has prepared its very first advertising Tweet for December 31. For 스포츠중계 of the sport, the NHL could question enthusiasts to retweet messages and the very first to reply will acquire a prize.
This year will be the fourth installment of the Winter season Vintage. The Washington Capitals will consider on the Pittsburgh Penguins at Heinz Subject, normally the residence of the Nationwide Football League’s Pittsburgh Steelers. Other Wintertime Vintage places have provided Ralph Wilson Stadium in Orchard Park, New York, Wrigley Area in Chicago and Fenway Park in Boston.